Sylesh Shanmugam

Featured
Jr Digital Marketing Executive
600000 / year
March 27, 1998

About Candidate

  • Handling end-to-end campaign management starting from planning, strategizing, and optimizing on Google Ads and Social Media Platforms.
  • Understanding the client-specific needs, and modifying the campaigns within the process limitations.
  • Providing Optimization Support for the campaigns, Providing Analysis and Reporting of the Campaign Performance.
  • Monitor and control media spending for a portfolio of campaigns to ensure on-time and complete delivery of advertising impressions and budgets.
  • Managing the social media accounts of the clients.
  • Lead Generations over Facebook ads.
  • Managing e-commerce conversion campaigns & Catalogue Sales Campaigns on Facebook Ads.
  • A/B Testing on different creatives and target audiences.
  • Remarketing Campaigns.
  • E-mail marketing (Freshmarkerters).
  • WhatsApp Marketing (Freshmarkerters).
  • Implementing new strategies to improve conversions and also increase brand awareness.
  • Increased ROAS from 3.7 to 4.4 on Facebook Ads.
  • Learning to implement GA4.
  • Pixels Implementations and Firing.
  • Handling a budget of over 5+ Lakhs.
  • Search Ads/PPC.
  • Search Engine Optimization (link building and keyword analysis).
  • Coordinating with the Design, and Video team to get the campaigns’ creatives and video content.
  • Project Proposals for clients with the strategy, budget, funnels, media mix, and Estimated Results.
  • Reporting the performance of all campaigns.

Education

B
BSc Computer Systems & Design 2015-2018
PSG College of Technology
A
Advance Digital Marketing Course 2022
Digital Scholar

I learned a lot of skills like SEO, SEM, Social Media Marketing, website building, content writing, automation, and more. I acquired hands-on experience in the field of digital marketing and was monitored by experts in the industry.

Work & Experience

J
Jr Digital Marketing Executive October 20, 2021 - May 30, 2024
Arion Media Corp

Handling end-to-end campaign management starting from planning, strategizing, and optimizing on Google Ads and Social Media Platforms. • Understanding the client-specific needs, and modifying the campaigns within the process limitations. • Providing Optimization Support for the campaigns, Providing Analysis and Reporting of the Campaign Performance. • Monitor and control media spending for a portfolio of campaigns to ensure on-time and complete delivery of advertising impressions and budgets. • Managing the social media accounts of the clients. • Lead Generations over Facebook ads • Managing e-commerce conversion campaigns & Catalogue Sales Campaigns on Facebook Ads. • A/B Testing on different creatives and target audiences. • Remarketing Campaigns. • E-mail marketing (Freshmarkerters). • WhatsApp Marketing (Freshmarkerters). • Implementing new strategies to improve conversions and also increase brand awareness. • Increased ROAS from 3.7 to 4.4 on Facebook Ads. • Learning to implement GA4. • Pixels Implementations and Firing. • Handling a budget of over 5+ Lakhs. • Search Ads/PPC. • Search Engine Optimization (link building and keyword analysis). • Coordinating with the Design, and Video team to get the campaigns' creatives and video content. • Project Proposals for clients with the strategy, budget, funnels, media mix, and Estimated Results. • Reporting the performance of all campaigns.

D
Digital Marketing Associate April 5, 2021 - October 9, 2021
CRI Pumps Private Limited

Managing agencies for toll-free, digital marketing, website Leads management. Managing Sales, Service and Dealership reports. PAN India digital requirement management & media planning. E-shop management. Handles social media response management.

S
Social Media Marketing Executive November 5, 2018 - March 10, 2021
Vasy Music

Social Media Account Management Paid Campaign Management on Facebook, Instagram, and Youtube ads.

Portfolio

Skills

Social Media Marketing
85%
Search Engine Marketing
60%
Search Engine Optimization
40%
Email Marketing
70%
WhatsApp Marketing
80%

Be the first to review “Sylesh Shanmugam”

Your Rating for this listing