Sylesh Shanmugam
FeaturedAbout Candidate
- Handling end-to-end campaign management starting from planning, strategizing, and optimizing on Google Ads and Social Media Platforms.
- Understanding the client-specific needs, and modifying the campaigns within the process limitations.
- Providing Optimization Support for the campaigns, Providing Analysis and Reporting of the Campaign Performance.
- Monitor and control media spending for a portfolio of campaigns to ensure on-time and complete delivery of advertising impressions and budgets.
- Managing the social media accounts of the clients.
- Lead Generations over Facebook ads.
- Managing e-commerce conversion campaigns & Catalogue Sales Campaigns on Facebook Ads.
- A/B Testing on different creatives and target audiences.
- Remarketing Campaigns.
- E-mail marketing (Freshmarkerters).
- WhatsApp Marketing (Freshmarkerters).
- Implementing new strategies to improve conversions and also increase brand awareness.
- Increased ROAS from 3.7 to 4.4 on Facebook Ads.
- Learning to implement GA4.
- Pixels Implementations and Firing.
- Handling a budget of over 5+ Lakhs.
- Search Ads/PPC.
- Search Engine Optimization (link building and keyword analysis).
- Coordinating with the Design, and Video team to get the campaigns’ creatives and video content.
- Project Proposals for clients with the strategy, budget, funnels, media mix, and Estimated Results.
- Reporting the performance of all campaigns.
Education
I learned a lot of skills like SEO, SEM, Social Media Marketing, website building, content writing, automation, and more. I acquired hands-on experience in the field of digital marketing and was monitored by experts in the industry.
Work & Experience
Handling end-to-end campaign management starting from planning, strategizing, and optimizing on Google Ads and Social Media Platforms. • Understanding the client-specific needs, and modifying the campaigns within the process limitations. • Providing Optimization Support for the campaigns, Providing Analysis and Reporting of the Campaign Performance. • Monitor and control media spending for a portfolio of campaigns to ensure on-time and complete delivery of advertising impressions and budgets. • Managing the social media accounts of the clients. • Lead Generations over Facebook ads • Managing e-commerce conversion campaigns & Catalogue Sales Campaigns on Facebook Ads. • A/B Testing on different creatives and target audiences. • Remarketing Campaigns. • E-mail marketing (Freshmarkerters). • WhatsApp Marketing (Freshmarkerters). • Implementing new strategies to improve conversions and also increase brand awareness. • Increased ROAS from 3.7 to 4.4 on Facebook Ads. • Learning to implement GA4. • Pixels Implementations and Firing. • Handling a budget of over 5+ Lakhs. • Search Ads/PPC. • Search Engine Optimization (link building and keyword analysis). • Coordinating with the Design, and Video team to get the campaigns' creatives and video content. • Project Proposals for clients with the strategy, budget, funnels, media mix, and Estimated Results. • Reporting the performance of all campaigns.
Managing agencies for toll-free, digital marketing, website Leads management. Managing Sales, Service and Dealership reports. PAN India digital requirement management & media planning. E-shop management. Handles social media response management.
Social Media Account Management Paid Campaign Management on Facebook, Instagram, and Youtube ads.
Portfolio
