Somya Gupta
About Candidate
Developing social media strategies to increase engagement, build brand awareness, and drive traffic to the company’s website or e-commerce platform.
Creating and curating content for social media platforms, including posts, images, videos, and other multimedia content.
Managing social media accounts, responding to comments and messages, and engaging with followers to build a community.
Monitoring social media metrics and analyzing the effectiveness of social media campaigns to improve future performance.
Collaborating with other departments, such as marketing, sales, and customer service, to align social media campaigns with overall business goals.
Staying up-to-date with social media trends, tools, and best practices, and applying them to improve social media performance.
Education
Completed an intensive course in social media management and digital marketing, with a focus on SEO, Instagram marketing, Pinterest marketing, SEM, Facebook Ads, LinkedIn, and other digital marketing platforms. Gained hands-on experience in creating and implementing social media campaigns across various platforms, including Facebook, Instagram, Pinterest, and LinkedIn, to increase engagement, drive traffic, and build brand awareness. Developed expertise in creating and optimizing content for search engines, using various SEO tools and techniques to improve organic traffic and search engine rankings. Acquired skills in running and managing Facebook Ads, LinkedIn Ads, and other paid marketing campaigns, including keyword research, ad copywriting, targeting, and budget management. Learned best practices for social media and digital marketing, including content planning, audience analysis, competitor research, and analytics tracking. Completed projects and assignments to demonstrate skills in creating and executing social media campaigns, optimizing content for search engines, and managing paid marketing campaigns. Stayed up-to-date with the latest trends, tools, and techniques in social media management and digital marketing to ensure the most effective and up-to-date strategies are being applied.
Work & Experience
Worked on social media marketing for Vooki Products, a client of Echovme, to increase brand awareness, drive traffic, and engage with the target audience. Created SEO optimized content for the Digital Scholar to improve search engine rankings and increase organic traffic. Created YouTube videos for Digital Scholar and optimized them for better visibility and engagement. Developed Quora links to improve the brand's presence on the platform and drive traffic to the website. Created microblogs to promote Digital Scholar on various social media platforms, including Twitter and Instagram. Conducted research to identify relevant keywords, topics, and trends for the brand, and used the insights to optimize content and improve social media performance. Collaborated with the Echovme team and the client to align social media strategies with overall business goals and marketing objectives. Monitored social media metrics and analyzed the effectiveness of social media campaigns to improve future performance. Stayed up-to-date with social media and SEO trends, tools, and best practices, and applied them to improve social media performance and SEO rankings.
Portfolio
