Sairam N

Digital Marketing Executive
October 16, 1993

About Candidate

A motivated and tech-savvy Professional with 5 years of experience in Digital Marketing, Inside Sales , Sales, Marketing, Customer Service, and Business Development. Seeking Job opportunities in the field of Digital Marketing where I can apply my knowledge and skills for continuous improvement.

Currently am working in a company Realtekh Software Solutions Private Limited .

Responsibilities:

  • Designed, Implemented, and Optimized ads using Facebook to improve visitor-to-paid conversion by 20 %.
  • Also handled Digital Marketing activities for another two companies Cubestech Ltd and Elewayte.
  • Overhauled the email marketing strategy for products based on user engagement, leading to incremental revenue through email-to-customer conversions.
  • Performed Keyword Research, and set up  a backlink program that boosted organic traffic by 15 %
  • Improved Website performance by 10 % by compressing images,  removing old and unused media, eliminating render-blocking resources, serving images in next-gen formats, and reducing unused CSS.
  • Conducted research to better understand market trends across diverse platforms and audiences.
  • Developed new leads through telephone, Searches, email, and social network selling.
  • Completed competitive research and benchmarking to further understand the target audience and goals.
  • Communicated with the target audience on social platforms to help grow the total followers.
  • Created social content for Linkedin, Instagram, and Facebook.
  • Worked closely with Content Marketing Manager to represent the voice of the customers to generate new blog post ideas and amplify those posts on Social Media.
  • GTM strategy for SAAS Product launch.
  • Developed and implemented SEO strategies including creating SEO-optimized content, and researching keywords and search engine rankings.
  • Edited the LMS video using Adobe Premier Pro

Education

A
Advanced Digital Marketing January 2022 - June 2022
Digital Scholar

Website creation-Learned how to develop a website from scratch using WordPress. Facebook ads-Created Facebook ads for Digital Scholar and ran the campaign. Content writing-Learned the art of Content writing and Published my first blog. Landing Page Optimization-Found the need for Landing Page and Created my first Landing page with the help of Swipe Pages. Social Media Marketing-Acquired the Concepts of Social Media Marketing and Created many posts for Instagram, Facebook, and Linkedin. Marketing automation- Interpreted the need for Marketing automation and automated the Landing Page with the help of Pabbly Connect. Graphic designing-Learned how to design the post with the aid of Canva. Search Engine Optimization-Trained on the concepts Of Search Engine Optimization and did the on-page and off-page techniques for the website. Search Engine Marketing- Learned the concepts of Google Ads and ran the campaign.

B
BE Mechanical Engineering 2012-2016
Sona college of Technology

Completed B.E. in Mechanical Engineering in SONA college of Technology, Salem with 78%.

H
HSC & SSLC 2008-2012
Sowdambika Matriculation Higher secondary school

Completed HSC & SSLC in SOWDAMBIKA School, Thuraiyur with 95% and 93%.

Work & Experience

D
Digital Marketing Executive June 1, 2022
REALTEKH SOFTWARE SOLUTIONS PVT LTD

Designed, Implemented, and Optimized ads using Facebook to improve visitor-to-paid conversion by 20 %. Also handled Digital Marketing activities for another two companies Cubestech Ltd and Elewayte. Overhauled the email marketing strategy for products based on user engagement, leading to incremental revenue through email-to-customer conversions. Performed Keyword Research, and set up a backlink program that boosted organic traffic by 15 %. Improved Website performance by 10 % by compressing images, removing old and unused media, eliminating render-blocking resources, serving images in next-gen formats, and reducing unused CSS. Conducted research to better understand market trends across diverse platforms and audiences. Developed new leads through telephone, Searches, email, and social network selling. Completed competitive research and benchmarking to further understand the target audience and goals. Communicated with the target audience on social platforms to help grow the total followers. Created social content for Linkedin, Instagram, and Facebook. Worked closely with Content Marketing Manager to represent the voice of the customers to generate new blog post ideas and amplify those posts on Social Media. GTM strategy for SAAS Product launch. Developed and implemented SEO strategies including creating SEO-optimized content, and researching keywords and search engine rankings. Edited the LMS video using Adobe Premier Pro.

S
Senior Business Development Executive January 1, 2019 - July 1, 2020
GATI KINTETSU EXPRESS PRIVATE LIMITED

Managed and monitored logistics activities from order management to cash collection support. Handled Digital Marketing activities such as SEO, Social Media Marketing, and Graphic Designing. Given timely Customer service solutions to all customers and proactively followed up with all business leads. Successfully ran many email marketing campaigns and increased revenue by 15%. Handled existing customers quite effectively and created a checklist and followed up the checklist to convert that into business. Done market and promotional activities to increase the business. Conferred with shipping/warehouse personnel as needed to expedite or trace missing or delayed shipments. Prospected Potential new clients and turned them into increased revenues. Accepted Inbound and performed Outbound telephone calls from/to End users accurately documented, researched, and resolved customer needs. Identified and developed new business opportunities-expanded from selling locally to internationally. Assisted the marketing team with developing and implementing digital strategies. Won Best performer award for excellence in Customer Service and also in Retail Sales.

A
Associate Sales officer June 1, 2017 - September 1, 2018
VNC Group

Proactively contacted local businesses with both cold and warm sales calls to increase customer base. Providing technical product information to customers and resolving customer product complaints. Successfully expanded the marketing reach of older products and did cross-selling and upselling. Searched inventory records or warehouse to determine if items on hand are in sufficient quantity. Frequently worked with third-party vendors to help strategize and execute long-term plans. Created content for social media handles such as Facebook. Recorded Daily sales activities in CRM. With the help of Canva designed many creatives. Did a Product Survey with Retail Outlets in Tamilnadu. Conducted events and conferences to showcase company Products to Engineers. Did Focus group discussion, Area mapping, and Research value mapping.

S
Sales and Service Engineer June 1, 2016 - June 1, 2017
I mark

Conducted business-to-business telephone sales. Provided accurate information to customers and explained the products and policies to the customers in a clear manner. Conducted marketing activities at various locations and increased the company’s visibility. Fielded customer complaints and issues, and resolved a maximum number of issues to customer satisfaction. Handled inbound customer service complaints. Maintained, Sorted, and Monitored supply stock. Worked closely with Cross-functional teams and provided quotes to customers.

Portfolio

Skills

Facebook ads
70%
Lead generation
80%
Search Engine Optimization
70%
Social Media Marketing
70%
Competitor Analysis
70%
SAAS Marketing Strategy
70%

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